How Living Matter came about

After working in the fast-paced corporate world of Johannesburg for 7 years, Cheral Kennedy, the inspiration behind Living Matter, decided in early 2003 it was time to become a business owner herself. She went through a process of reflection to understand herself, her skills and her desires for job satisfaction in order to decide what type of business she should run.

In Dec 2003, she made a trip to Cape Town, and started conducting research into the local market and the landscaping industry. She identified a niche market, where she could position her company, what type of competitive advantage she could have and started putting together an effective marketing strategy.

Cheral identified the values, the philosophy and the culture that she would like to instill in her company and the way in which work was conducted, and started working on a brand strategy that reflected these values further.

After finalizing the brand with an external graphic design company, Cheral started strategizing how the operations of the business were going to be run, what processes needed to be in place, which systems needed to support these processes, and also most importantly what type of people (employees, suppliers and partners) the company would need in order to successfully bring the final solution to the client.

From the start of the company in May 2004, and continually as the company grew, processes were streamlined further, services were widened and systems enhanced.

Because of this, Cheral took her company from hand sketching small residential client's designs, to currently modelling large landscape designs in AutoCAD and 3D for local, national and international residential and corporate clients.


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Cheral Kennedy is the creator and owner of Living Matter...

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We have a wide scope of projects that we undertake to design...

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Living Matter's values and philosophy are integral in the business, its projects and its designs...

Read more about our values and philosophy>>

Living Matter has a unique set of design skills:- our site analysts and designers are both technical and creative...

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We have a positive track record with our clients in providing a landscape solution that meets their needs...

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We have a variety of implementation partners, carefully selected for their skills and quality of service...

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Cheral spent quite a while investigating the landscaping industry in the Western Cape...

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Coupled with industry research, Cheral conducted a large amount of market research into the type of business she should run...

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Living Matter and The Pixel Zoo receive regular complimentary comments on their brand, our website, our logo, and our business cards...

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Living Matter's future is being moulded by Cheral and the design team...

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